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The modern supplement consumer, a quest for wellness – podcast

Contemporary notions of health and wellness are changing for consumers, who are seeking involvement in managing or preventing health conditions that affect their lives. How do supplements fit in?

Shelley Balanko, Ph.D., is senior vice president of business development at The Hartman Group, and has studied consumer behavior as an ethnographer and then as director of The Hartman Group’s Analytic and Retainer Services teams. In this episode of the Healthy Insider podcast, Assistant Editor Duffy Hayes and Balanko explore changing consumer behavior as it relates to new considerations of mindfulness and overall wellness. Related topics include:

  • How supplement use is part of the three practices of health and wellness
  • Generation cohort differences and how that is affecting supplement usage
  • A shift away from pharmaceuticals and a trend toward natural and transparency in supplement ingredients.
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