IdeaSphere to Take Over Weil Supplements SalesIdeaSphere to Take Over Weil Supplements Sales
January 18, 2006
NEW YORK--IdeaSphere (www.ideasphereinc.com) has obtained the exclusive worldwide licensing rights to Weil Nutritional Supplements, a line of vitamins and supplements designed, selected and approved by world-renowned integrative medicine pioneer Andrew Weil, M.D. Financial terms of the deal, which excludes Canada, were not disclosed.
The partnership with Weil furthers IdeaSpheres strategy to build a robust science-based, consumer-focused and content-driven health and nutritional product portfolio. The company, which recently acquired the non-ephedra assets of Metabolife brands, has maintained numerous other natural health brands, including Twinlab, Natures Herbs, Alvita Teas, Ultra Harvest and Rebus Publishing.
In addition to outlining IdeaSpheres responsibility for retail and direct marketing of the Weil line, the agreement also covers online sales through www.DrWeil.com. E-commerce transactions will be integrated through Vitamin Advisor (www.vitaminadvisor.com), an interactive feature on DrWeil.com offering customized vitamin and supplement regimens from Dr. Weil, based on an individual consumer's lifestyle, background and specific health concerns.
The addition of the prestigious Weil brand enhances our already strong stable of product lines and aligns perfectly with our company's mission and vision for the future, said Mark Fox, president of IdeaSphere.
In heralding the new partnership with Dr. Weil, Tony Robbins, vice chairman of IdeaSphere and well-known psychologist and motivational authority, commented, He understands the importance of achieving wellness of both mind and body, and has spent his career helping people become emotionally and physically fit through education, including helping people understand the role of nutritional supplements and healthy products.
Our companies share similar philosophies and a commitment to nutrition and evidence-based science research, and we both create products with premium ingredients that can be applied to an individual's lifestyle and stage of life," said Weil, who donates all his after-tax profits from the supplement line to the Weil Foundation (www.weilfoundation.org), which promotes education and research on integrative medicine. "We are pleased to be associated with an industry leader like IdeaSphere, and we are confident this new arrangement will expand our access to consumers interested in incorporating the products and healing modalities of integrative medicine into a healthy lifestyle.
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