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Formulating for the COVID-conscious consumer – podcast

How a supplements maker got an innovative SKU to market in record time.

ToddCast, Vol. XXIII: Formulators, unite! Consumers are clamoring for supplements that support a healthy immune system. Innovative supplements company NB Pure wanted to create a zinc supplement in an innovative spray delivery format. Listen in as senior editor Todd Runestad sat down with Gene Tracy, director of quality assurance / quality control at NB Pure as they dig into:

  • What form of zinc, and at what dose, would work best in a spray delivery format.
  • Formulation challenges around potency, contamination, flavor and shelf-stability.
  • Microbial challenges, stability testing, and taste issues.
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