Well-formulated dietary supplements should contain clinically relevant doses of the right forms of nutraceuticals shown in human research to have efficacy for the purpose intended.

Karen Butler, Senior Managing Editor

February 14, 2019

After nearly 40 years in the industry, Gene Bruno is still passionate about the nutraceutical world. As senior director of product innovation at Twinlab, part of his responsibilities include studying ingredient research to help formulate evidence-based dietary supplements. Bruno balances innovation with science and regulatory compliance.

In this podcast, Bruno joins Karen Butler, Informa senior editor, in discussing:

• The importance of creating scientifically backed products that meet all regulatory requirements

• Omega-3’s potential in a formulation geared toward women’s health and beauty

• Consumer interest in brands supporting sustainability best practices

• Steps product developers can take to stay on the leading edge

• Trending ingredients such as hemp and astaxanthin

• Twinlab’s Reserveage Nutrition taking the win in the Women’s Health category for the 2018 SupplySide CPG Editor’s Choice Awards

Butler can be reached at [email protected].

About the Author(s)

Karen Butler

Senior Managing Editor, Informa Markets

Karen Butler is a senior managing editor at Informa Markets. For nearly 25 years, she’s worked in a variety of editorial roles, covering topics such as animal nutrition, functional food & beverage, and dietary supplement ingredients and trends. She most enjoys working behind the scenes as a copyeditor, as well as building community and supporting a team. Reach her at [email protected].

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