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Black-owned Naturade brand lands in Costco – video

Every natural products brand wants to hit it big. Here’s the story of one brand that just gained entrée to the big (box) time.

BIPOC brand Naturade targets diabesity with plant-based powders. The company had been laser-focused on the Black population. With high-quality ingredients and GMP-certified production, this on-point brand was able to get a shot at the best big box retailer in the country. Watch CEO Claude Tellis and CMO Kareem Cook sit down with senior editor Todd Runestad as they discuss the challenges and sweet smell of success:

  • The shocking indignities they experienced along the way of being a Black-owned company.
  • What sweet success looks like now—sales figures, time horizons, new demographic markets opened, and flying over the hurdle of Costco’s No. 1 concern.
  • How hoops legends Magic Johnson and Grant Hill—along with strong assists from a pair of women on the back end—have helped this company earn the spotlight.

Click here to listen to this video as a podcast. 

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