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Between two strains: Probiotic decision making for the non-probiotic-ologist – webinarBetween two strains: Probiotic decision making for the non-probiotic-ologist – webinar

Developing and launching probiotics is increasingly complex. Learn critical tips for success to get your product on the right course.

July 27, 2023

2 Min Read
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Selecting which probiotic strain to include in your new product is critical. Consumer expectations are high. Technical and regulatory demands can be complex—hard to understand and to navigate. If you’re not a probiotic-ologist, where do you start? At the beginning, of course! Successfully launching and/or growing a probiotic brand requires a thorough understanding of the entire probiotic development process: strain selection and characterization, clinical trials, manufacturing, packaging, labeling, regulatory requirements, and so much more. It can be overwhelming. 

Watch now for a discussion featuring IFF’s Amy Smith, PhD, Global Regulatory Strategy Lead and IPA President; and Mark Haupt, MD, Chief Medical Officer. In this webinar they’ll share their perspectives on key points to consider when developing and launching probiotic products. 


  • Pick up important tips to help navigate the dynamic dietary supplement regulatory landscape, better positioning your brand for future growth, acquisition and retail acceptance. 

  • Learn more about how best to use results from clinical trials to guide benefit statements and deliver on consumer expectations. 

  • Understand the team and knowledge needed to deliver a quality probiotic to consumers.

  • Get a sneak peek at some new consumer research insights about probiotics from a recent study.


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Karen Raterman
Associate Director, Content Marketing, Natural Products Insider


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Mark Haupt
Chief Medical Officer, IFF Health 

After receiving his medical training at the Northwestern University Feinberg School of Medicine, Dr. Haupt pursued a career in pediatric pulmonary medicine. His scholarly activities focused on improving nutritional outcomes for children with cystic fibrosis via pancreatic enzyme replacement therapy. Dr. Haupt ultimately transitioned to the pharma/biotech industry where he’s continued to focus on complex inflammatory syndromes of the digestive tract. He is passionate about improving health through nutrition, personalized medicine and data.


Amy Smith 
Director of Global Regulatory Strategy, IFF Health

Dr. Smith began her journey as a microbiologist with a doctoral degree in microbiology from Louisiana State University, where she minored in virology and molecular biology. After years conducting research on microbial pathogenesis and molecular detection methods, Dr. Smith began a career at DuPont, leading business expansion within molecular diagnostics before transitioning to lead the probiotics global regulatory strategy for DuPont Nutrition & Health. In her current role, she leads global regulatory efforts for all IFF Health ingredient dietary supplement applications. She also serves as President on the executive board of directors of the International Probiotics Association (IPA). Amy’s ability to understand science, regulation, and real-world industry promotes a forward-thinking functional ingredient platform for the success of IFF Health, all at the current pace of immense industry growth.

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