December 30, 2013
CHICAGOFDA issued a GRAS (generally recognized as safe) no objection letter for PureCircle's Rebaudioside M (Reb M) stevia as a sweetener for foods and beverages in the United States. According to PureCircle, Reb M has a closer taste to table sugar than other stevia products. PureCircle partnered with The Coca-Cola Company for the ingredient's development, and the two companies hope to secure intellectual property (IP) coverage for Reb M.
Ongoing investment in supply chain assets and leaf development are in place to support the commercialization of Reb M," said Jason Hecker, vice president global marketing and innovation, PureCircle. We are excited by the opportunities Reb M presents for success within the framework of our Stevia 3.0 capabilities."
The company received self-affirmed GRAS status for its Reb D ingredient, which it plans to commercialize.
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