Supplements are following foods and beverages with their attention on “clean” labels, but in some ways, supplements are leading the transparent trend. In this podcast, Rachel Adams, managing editor, supplements and beauty, INSIDER, covers the clean label and other supplement trends highlighted at SupplySide West on Sept. 25 to 29 in Las Vegas. With Sandy Almendarez, editor in chief, INSIDER, Adams covers:
- How the Amazon/Whole Foods Market partnership affects the supplement industry and how it impacts the clean label trend
- The smart brands that are cutting through the massive amount of data to create smart, effective personalized nutrition products
- Innovations in protein, which has proven to be the most dynamic of the macronutrients.
Join us in April 2018 for SupplySide East in Secaucus, New Jersey, to meet with the supplement ingredient suppliers that are helping finished brands lead these trends.