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Global Evolutions

INSIDERs New Site Delivers Targeted Content with Blogs, Channels

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<p>INSIDER is better organizing its content into key channels&#0151;supplements, functional food, beverages, sports nutrition and beauty&#0151;that will have associated blogs.</p>

Welcome to the redesigned Natural Products INSIDER site!

INSIDER is still bringing all the content that helps marketers, manufacturers and formulators of dietary supplements, functional foods and beverages, sports nutrition products and cosmeceuticals. However, we are better organizing the content into key channels—supplements, functional food, beverages, sports nutrition and beauty. Each of these focus areas will have specific digital issues, galleries, reports and more. These channels will help our readers better navigate our site to get the content they want the most.

Each of these channels will have associated blogs, with INSIDER’s team of editors putting the news into context so site visitors understand what the information means to their business. The blogs include:

  • Global Evolutions—I will tackle big-picture topics that spur evolution in the industry. (This is the blog you’re reading now.)
  • Supplement Perspectives—Contributing editor Pete Croatto hosts industry experts exploring topical issues affecting the natural products industry.
  • Supplement Law Blog—Chief legal correspondent Josh Long gives natural products brands the skinny on laws governing supplements.
  • Functional Beverage Perspectives—Managing editor Celeste Sepessy gives her take on innovation in the drinkable nutrition category.
  • Functional Food Perspectives—Associate editor Rachel Adams explores the development of the functional food industry.
  • Sports Nutrition Blog—Senior editor Steve Myers follows trends in the sports nutrition space including innovative ingredients, the latest research and regulatory happenings.
  • Beauty Perspectives—Associate editor Kate Kunkel addresses interesting developments in the beauty category.
  • Top Industry Happenings—Associate editor Kate Kunkel divulges the top industry news.

INSIDER’s new design follows that of its sister brand, Food Product Design; that site design was a finalist for website redesign of the year in the min and the Folio: awards in 2014.

With more than 25,000 site registered users, is the trusted resource for the natural products industry; these site enhancements will bolster the brand’s leadership position and prepare us for further growth in the years ahead.

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