Frost & Sullivan said in its report that AQUANOVA makes a natural principle for the structuring of active ingredients within the areas of food, healthcare, cosmetics and pharma.
The analysts based their decision on a scorecard system that evaluates and compares selected companies and their technology of a certain market segment. AQUANOVA was positioned better than its competitors and achieved high scores in all of the categories: commitment to innovation, commitment to creativity, stage gate efficiency, commercialization success and application diversity.
“Industry and consumers more and more ask for both naturalness as well as functional benefits of ingredients used in foodstuffs," said Frank Behnam, general manager and shareholder, AQUANOVA. “This requires, on the one hand, to carefully select plant-based ingredients, and on the other hand, to find a way to incorporate these in a stable and natural manner into the product´s recipe. This allows to fully unfold the natural ingredients´ efficacy and health effects.
AQUANOVA partnered with Fruatrom Switzerland Ltd. in November to market NovaSOL Curcumin, a solubilized, highly bioavailable form of curcumin.