“We want to provide information to get the conversation started," president and co-founder Chris Schuler said. “Each site gives a snapshot of our story and allows users to get to know us, have a feel for who we are and how we can help their company."
The company was looking for a fresh start for its brand, and the updates allow users to navigate the site better. Both websites now feature more in-depth information on the company’s services, from custom blending to research and development that further amplify the brand. Additionally, the sites include a global language selector to give international customers up-to-date information in their native language.