Results of the inaugural Mind of the Consumer research study were presented at Ingredient Marketplace 2016. Steve French of the Natural Marketing Institute (NMI) detailed topline insights into what consumers are seeking in the healthy living segment.
Among the revelations, French suggested staying away from “sports nutrition” branding, and instead, focusing on creating “active lifestyle” products, as the terminology invites a broader consumer base.
Watch the video to learn more about consumer purchase drivers in the sports nutrition category, and click the following link to read the full Report, “The Mind of the Consumer: Sports Nutrition/Performance.”
Looking for the latest on innovative ingredients trending in the sports category? Join us for the Emerging Sports Ingredients panel discussion on Friday, Oct. 7, at SupplySide West 2016.