Video: Active nutrition from the gamer chair to the yoga mat and sports field

This video analyzes the booming sports nutrition market, encompassing traditional athletic supplements and emerging bioactives for overall well-being, with a focus on esports and future growth opportunities.  Price: $99

Todd Runestad, Content Director,

June 28, 2024

Woman holding a yoga pose

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At a Glance

  • Traditional sports ingredients.
  • Today's hip and trendy bioactives.

This video provides essential knowledge you need to understand what’s happening in the market and stay ahead of the competition. The always-innovative sports nutrition category is enjoying a groundswell of expansion thanks to consumer acceptance of active nutrition —not just strength and muscle-building but vitality and vibrance in day-to-day pursuits like yoga and hiking.   

We cover the gamut from traditional sports nutrition ingredients for athletes like protein, creatine and beta-alanine, and discuss other bioactives for active well-being like ashwagandha, curcumin and cordyceps mushrooms.  

We dive into swelling sports nutrition market of energy and the innovation happening because of it.  

We discuss the growing evidence-based portfolio of branded esports products from leading ingredient suppliers and chat through opportunities for future growth.

SupplySide West is the dietary supplements and nutritional ingredient raw material supplier's premier, go-to event. Held annually in Las Vegas, SupplySide West attracts thousands of exhibiting suppliers and more than 20,000 attendees from the leading consumer packaged goods (CPG) brands large and small from around the world. By purchasing and watching this incredibly valuable 3-hour educational track, you will gain insights into producing your next innovative dietary supplement product. This virtual experience is part of the Natural Products Insider's series of videos — your toolbox for better business.

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About the Author(s)

Todd Runestad

Content Director,, Natural Products Insider

Todd Runestad has been writing on nutrition science news since 1997. He is content director for and Natural Products Insider digital magazines. Other incarnations: supplements editor for, Delicious Living!, and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still covers raw material innovations and ingredient science.

Connect with me here on LinkedIn.


Todd writes about nutrition science news such as this story on mitochondrial nutrients, innovative ingredients such as this story about 12 trendy new ingredient launches from SupplySide West 2023, and is a judge for the NEXTY awards honoring innovation, integrity and inspiration in natural products including his specialty — dietary supplements. He extensively covered the rise and rise and rise and fall of cannabis hemp CBD. He helps produce in-person events at SupplySide West and SupplySide East trade shows and conferences, including the wildly popular Ingredient Idol game show, as well as Natural Products Expo West and Natural Products Expo East and the NBJ Summit. He was a board member for the Hemp Industries Association.

Education / Past Lives

In previous lives Todd was on the other side of nature from natural products — natural history — as managing editor at the Denver Museum of Nature & Science. He's sojourned to Burning Man and Mount Everest. He graduated many moons ago from the State University of New York College at Oneonta.


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