Performance is among the many terms that carry myriad connotations in the sports nutrition vocabulary. Often masked by category jargon such as “intensity” or “pump,” the general marketing message conveyed is that the product (perhaps on account of a unique, proprietary blend) will allow a consumer to reach new heights and break through his training or athletic plateaus. While
Natural Products Insider is part of the Informa Markets Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.