April 2, 2012

1 Min Read
TransportC-PLUS Key Ingredient in EfferC

BLOOMINGDALE, Ill.Helios Corp, a seller of branded ingredients with human clinical studies,  announced TransportC-PLUS is one of the key ingredients in the launch of efferC, manufactured and sold by NOW Foods.

TransportC-PLUS is a high-absorption vitamin C that is known to help the re-generation of vitamin C in the blood stream. TransportC-PLUS is a patented combination of vitamin C and mineral salts which reduces the oxidative stress of virgin vitamin C after consumption thus increasing the bio availability of this patented formula, over longer periods of time, as compared to regular vitamin C.

"Effer-C is a result of the evaluation and development by the NOW Foods science team to find a consumer-friendly effervescent delivery system to maximize the use of electrolytes, antioxidants and vitamins for the benefit of energy and immunity support," said Jim Ritcheske, product marketing manager at NOW Foods. "We have started the market launch with three exceptional flavors: Elderberry, Orange and Lemon-Lime. The presence of TransportC-PLUS will transform the expectations of consumers so they can be the recipient of this next-generation effervescent drink with the benefits of both energy and immunity."

TransportC-PLUS meets RDA values per serving. It provides vitamin C over a longer period of time as compared to regular vitamin C where a large percentage dissipates through the kidneys usually within 45 minutes, depending on body mass and metabolism.

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