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Transparency challenge for sports nutrition brands – podcast

Beyond the label, back through the supply chain, brands face growing demand to provide more info on ingredients and production.

INSIDER's Steve Myers caught up with David Sandler, president and CEO of StrengthPro, following his presentation on transparency as part of the full-day Finding New Pathways in Sports Nutrition summit at SupplySide West in Las Vegas in October. Consumers are asking for more transparency from manufacturers, but most brands don’t realize this applies to more than just the product labels. To meet current demands, companies will have to look at the entire product development and supply chains and ensure partners can support the desired level of transparency.

This podcast will include discussion of:

  • The growing consumer demand for transparency.
  • The scope of transparency for sports nutrition companies from shelf back through the supply chain.
  • How to ensure manufacturing and supply partners provide adequate transparency.
  • Sandler's career change and new adventures with StrengthPro.

Got feedback? Email Steve at steve.myers@informa.com, or tweet to @NatProdINSIDER using the hashtag #INSIDERpodcast.

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