As brick-and-mortar supplement retailers struggle to find their place in the new age of digital shopping and marketing, sports nutrition brands are faced with a challenge of how to best engage with its shifting consumer base and deliver the right products to them via preferred channels. Amazon has risen as the major player in digital sales and marketing of sports nutrition products and has even launched its own lines of supplements.
Digital-first consumer packaged goods (CPG) strategist and entrepreneur Josh Schall, president of J. Schall Consulting, believes digital is the way of the future, but there will remain a place for brick and mortar retailers who are progressive and creative. In this podcast with Steve Myers, senior editor, INSIDER, Schall discusses:
- The digital shift in sports nutrition retail and the impact of younger, internet and social media savvy consumers
- How legacy and new brands differ in approach to digital sales and marketing
- How Amazon is changing the game for retailing dietary supplements, specifically sports nutrition
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