Sports nutrition products are becoming more mindful, mainstream and self-regulated, according to Steve Myers, managing editor, sports nutrition, INSIDER, who divulges the active nutrition trends he saw at SupplySide West on Sept. 25 to 29 in Las Vegas. With Sandy Almendarez, editor in chief, INSIDER, he covers:
- The growing trend of sports nutrition ingredients and products targeted to improve the cognitive function of athletes
- The shift of the sports nutrition market from elite athletes to active consumers, and how brands navigate the shifting demographics
- The lack of FDA/DEA enforcement in the sports nutrition industry, and how state governments, private litigation and self-regulatory efforts are filling the void.
Join us in April 2018 for SupplySide East in Secaucus, New Jersey, to meet with sports nutrition ingredient suppliers that can help brands navigate and capitalize on these trends.