SupplySide Stories Episode 32: Taking gaming to the next level through gummies – podcastSupplySide Stories Episode 32: Taking gaming to the next level through gummies – podcast
Learn how Funtrition has helped develop nutritional solutions in easier and more indulgent formats to healthfully and sustainably address the needs of performance gamers.
November 30, 2021
Sponsored by Procaps
While forecast for positive growth in the gaming industry continues, new health condition concerns have emerged, illuminating new dietary necessities. For optimal performance, high intensity competitors require focus, stress management, sustained energy, eye health support, sharp reflexes and stamina. This Gamers market is global and it’s captured the attention of Procaps Funtrition´s new product development initiatives.
Gamers, like all athletes, require clean, sustained energy and support for their particular activity demands. They also need convenient format that can be consumed on-the-fly, in the heat of performance. Funtrition™ by Procaps has developed a unique formulation that can be created for your private label or brand. Using a blend of non-stimulating efficacious ingredients formulated within clean fruit flavored gummies – including allulose for flavor, botanicals, l-theanine, and more – Funtrition's Game-on meets gamers needs for gaining the competitive edge and can do the same for your gamer sports nutrition brand.
About our speakers:
Julie Cuello, Marketing Coordinator, Funtrition™ by Procaps
In Julie’s Strategic Marketing role in Funtrition™, she works to leverage the brand's innovative product development with the purpose of easing their customers' product launch process. She supports the development and execution of varied marketing activities including branding, tradeshow marketing, digital content, press, campaigns. Based in Funtrition™'s headquarters in Colombia, Julie provides an international outlook moved by creativity, combining science and art to create the perfect gummy to market experience.
"Gummies are the perfect delivery format for gamers because of its product [ingredient] concentration, portable ease, explosion of flavor and great alternative dose from energetic beverages." – Julie Cuello, Marketing Coordinator, Funtrition™ by Procaps
Santiago Martínez, Research and Development Analyst, Funtrition™ by Procaps
Santiago holds a degree in Chemical Engineering from the National University of Colombia and specializes in food & beverage R&D. At Funtrition™ Santiago brings his passion for doing what he loves through science, and has helped create innovative and indulgent products in gummy format.
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