Earth’s Creation developed the supplement OptiNOs to prompt the body to naturally increase strength and endurance. Product R&D took year, and the company followed with in vitro and clinical trials. The science and commitment to helping athletes with natural ingredients and processes landed Earth’s Creation a finalist’s place in the 2019 NEXTY Awards at SupplySide West in the Best Sports Nutrition Supplement category. In this podcast, Jordan Kyle, head of research and development, Earth’s Creation, discusses the product’s formulation and effects with Sandy Almendarez, editor in chief, Natural Products INSIDER. They cover:
- Why OptiNOs used a bio-fermented mix of the nitric oxide (NO) boosters, citrullie and arginine, and how the brand chose to use the botanicals turmeric, Veldt grape and Bishops’ weed.
- Why the formulation of the product took two years, and the development hurdles the company faced
- The results of the in vitro and the human clinical trial the company conducted.
Check out all the finalists and winders of the 2019 NEXTYs at SupplySide West in this slideshow.