Sports Nutrition: Pure Energy, Pure Ingredients

Sports Nutrition: Pure Energy, Pure Ingredients

Energy products have long been of great interest to athletes; however, as more consumers adopt an active lifestyle—and look for natural products to help sustain it—the market potential continues to expand. Historically, sports nutrition has been one of the fastest-growing categories, experiencing 12 percent compound annual growth rate (CAGR) from 2012 to 2017, with 7 percent CAGR anticipated through 2022. Most ingredients in the energy category target an aspect of the production of adenosine triphosphate (ATP), the energy molecule in the body’s cells. Popular ingredients include a range of amino acids, fats, carbohydrates, carotenoids, flavonoids and, of course, variations of caffeine.

Takeaways for Your Business

• Creatine contributes to energy production for intense exercise and rapid muscle development.
• Clean label demands and plant-based protein products will be key drivers in sports nutrition.
• The United States accounted for 61 percent of global sports nutrition sales in 2017.

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