Sports nutrition performance

Sports nutrition is a lucrative category, particularly as more general health and wellness customers enter the niche; however, many serious athletes are in search of products specifically tailored to meet their individual workout needs, particularly before and after strenuous physical exercise.

June 19, 2017

1 Min Read
Sports nutrition performance

Issue summary

Before exercise or competition, active consumers are looking to maximize energy, fill their muscles with nutrients and sharpen their minds for better performance. Pre-workout supplements deliver dietary ingredients researched for cellular energy production, central nervous system stimulation, blood vessel dilation and cognitive support. Post-workout, many athletes are looking beyond generic ingredients in protein shakes and energy bars for sufficient workout recovery. They need highly functional products that can address concerns such as post-workout fatigue, inflammation, muscle damage, weakened immune systems and bone health.

Table of Contents

Viewpoint: The spaces in between
by Steve Myers

Ingredients for pre-workout formulation
by Steve Myers

Ingredients for post-workout recovery
by Kate Lloyd

Nutrition preparation and recovery are essential for sports performance
by Jack Grogan

Dosage, timing & maximizing effectiveness of protein supplements
by Melissa DellaBartolomea

Carbohydrates for pre-workout nutrition and recovery
by Hiroki Himeno

Creatine, protein drive pre- and post-workout segment sales
by Scott Dicker

A review of ingredients and marketing
by Debbie Wildrick

Leaders and trends in before and after performance intellectual property
by Andreas Baltatzis, Esq. and Gideon Eckhouse, Esq.

SupplySide & Vitafoods global storefronts directory

Takeaways for Your Business

  • Pre-workout ingredients such as creatine, carnosine, caffeine, theacrine and beetroot are popular.

  • Branched-chain amino acids (BCAAs) and adaptogenic herbs may aid in protein synthesis and muscle renewal.

  • Nutrition bar sales grew 10.2% over last year, representing an estimated US$2 billion market.

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