Natural Products Insider is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Sports Nutrition: Innovation - Breakthroughs and trends – digital magazine

As the market for sports nutrition products transitions from one specifically targeting high-performance and professional athletes to one aiming at “active” consumers, the effort to find innovative ingredients and product offerings has picked up. With innovation comes the need to coordinate marketing messages with regulatory and legal requirements, and also an analysis of a consumer market newly focused on quality nutrition in convenient delivery formats.

Jun 05, 2020

Takeaways for Your Business:

• Changing fitness trends have led to higher demand for protein rich diets, and product competition.
• Brands should consider how to combine wellness product values with naturally functional ingredients.
• Research and testing in the space should evolve and continue, despite being labeled non-essential.

NPI SN Innovation DM logos.jpg

Register to download this resource

Registering as a member of Natural Products INSIDER Digital will give you free access to premium content including digital magazines, webinars, whitepapers and more.

TAGS: Ingredients Foods Beverages Branding & Marketing Media Assets