Sports nutrition: Female athletes – digital magazineSports nutrition: Female athletes – digital magazine

While women have always been involved in competitive athletics, the number of professional female athletes is on the rise. The same cannot be said for female athlete-specific clinical research into sports nutrition products, which has lagged in the segment despite data showing women controlling a huge portion of consumer spending. Some female-centric sports nutrition brands are emerging though, despite a number of fits and starts to their progress.