The market for sports nutrition is one of the most visible segments and hot trends in the natural products industry due to its widening appeal across numerous demographics. Sports Nutrition is not just for professional athletes anymore, but it’s also for the average folks with an active lifestyle and people looking to get healthy or/and stay fit.

But besides staying active, a lot of attention is focused on what we eat. As an amateur off-road and motocross racer, I rely on sports nutrition supplements to get through my tough training regimen, and to sustain my energy in making it through my long, intense races.

When I am at races, I often see other teammates and competitors drinking sports nutritional drinks and eating energy bars, which I see increasing. Brands too, are making more appearances on apparel and in the hands of consumers. I, myself am testing out the finished goods of healthy milk proteins, vitamins, creatine, energy gels and other ingredients to better my health. I am seeing this more with all types of activities and sports as people want to stay on top of their game for best performance.

The world of sports nutrition is anything but stagnant, with tons of interesting developments, innovations and opinions for consumers with an active lifestyle.