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Sports nutrition for active consumers – slide show

The sports nutrition market has pulled in more active consumers with a wider range of delivery formats, flavors and ingredients.

Many recent changes in the sports nutrition market have been amplified, even driven, by an influx of active consumers looking to boost lean muscle and exercise performance. Among these changes are a shift in how and where sports nutrition products are purchased, a burst of new product delivery formats and growing desire for more plant-based choices.

This slide show looks at the trends and products supporting this market evolution. It was developed from the SupplySide East 2019 workshop, “Sports Nutrition & Active Lifestyles: Ingredients, Demographics & Market Whitespace.”


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