Natural Products Insider is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Sports drinks for active consumers – podcast

Imbibe’s Holly McHugh talked to INSIDER’s Steve Myers about the latest trends in sports drinks for active consumers, including alternative sweeteners, innovative protein applications and hyper-personalization.

Following her presentation for the active consumers workshop at SupplySide East 2019 in Secaucus, New Jersey, Holly McHugh from beverage development company Imbibe Inc. sat down with INSIDER's Steve Myers to discuss trends and innovation in the sports beverage market, including flavors, sweeteners and functional ingredients.

This podcast will include discussion of:

  • How sports drink formulators are meeting demands for sugar reduction or replacement while still delivering great flavors.
  • The emergence and growth of protein water products using novel technologies.
  • The concept of hyper-personalization and how it might play in the beverage market.

Got feedback? Email Steve at [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERpodcast.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.