Following her presentation for the active consumers workshop at SupplySide East 2019 in Secaucus, New Jersey, Holly McHugh from beverage development company Imbibe Inc. sat down with INSIDER's Steve Myers to discuss trends and innovation in the sports beverage market, including flavors, sweeteners and functional ingredients.
This podcast will include discussion of:
- How sports drink formulators are meeting demands for sugar reduction or replacement while still delivering great flavors.
- The emergence and growth of protein water products using novel technologies.
- The concept of hyper-personalization and how it might play in the beverage market.