Global Evolutions

Quality, Innovation and New Markets in Sports Nutrition

At SupplySide West, the Sports Nutrition Workshop  will discuss identifying the right ingredients, selecting the target market and keeping an eye on product quality.

Last week in my blog, I talked about the importance of R&D in sports nutrition products, but the ingredients that are in those offerings is just as important as the research and development phase. The wide demographic of sports nutrition supplement users want innovative, high-quality ingredients that address endurance, muscle support, energy and recovery, but they must be assured that those ingredients are safe.

At SupplySide West, the “Sports Nutrition Workshop: Delivering Quality, Innovation to New Markets," underwritten by Anderson Global Group and GWI, will offer experts who will discuss identifying the right ingredients, selecting the target market and keeping an eye on product quality. The Workshop is set for Friday, Oct. 10, from 8:30 to 11:30 a.m., at Mandalay Bay, Las Vegas.

The first session of the Workshop will discuss the “Overall Ingredient Space and Quality Considerations" with speaker Anthony L. Almada, founder and CEO, Vitargo Global Sciences LLC. Almada will discuss the landmines to avoid while inventing, differentiating and innovating in the sports nutrition space.

In “Managing Weight and the Role of Carbohydrates in the Diet of Female Athletes," Susan M. Kleiner, Ph.D., RD, FACN, CNS, FISSN, co-CEO and co-founder, Vynna LLC, will offer insight into the performance nutrition needs of women, including the metabolic evidence of low carbohydrate diets in female athletes.

William Llewellyn, CEO, Molecular Nutrition will move the discussion to essential fatty acids (EFAs) in “Arachidonic Acid: Omega-6 for Sport," where he will explain the role of the omega-6 poly unsaturated fatty acid (PUFA) arachidonic acid (ARA) plays in the process of skeletal muscle hypertrophy.

The Workshop will wrap with “New Demographics and Underserved Markets" from speaker Todd Scarborough, fitness trainer, Whole Sports Nutrition, which will discuss the underserved areas of the sports nutrition market and the types of products that might best serve those markets.

For more information on the SupplySide Workshops and to register, visit SupplySideShow.com.

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