Several safe and scientifically well-established natural products in the marketplace are making a significant difference to athletes’ endurance, exercise efficiency and performance enhancement.

Shaheen Majeed, President worldwide

December 12, 2017

1 Min Read
Plant-Based Extracts for Sports Nutrition

Several factors influence achievement in sports, and diet is one of the key components—along with the nature of the sport, the athlete’s goals, the environment and practical issues.

A lot of excitement is being seen in the sports nutrition category at the present time as several manufacturers are focusing on novel products from herbal sources, which can provide both nutrition and health benefits expected by the consumer. Botanicals can be formulated into a variety of desired delivery formats, from drink mixes to bars and beyond. Multiple benefits are more enticing to consumers, rather than single-benefit ingredients. This is doubly true with those not dependent on heavy research to demonstrate safety, specific applications and efficacy. Some of the products on the radar of customers in today’s sports nutrition marketplace include beetroot extract and digestive enzymes.

Additional natural extracts showing great potential in the sports nutrition category include ashwagandha, amla, turmeric and Boswellia serrata. Evidence suggests they may be of help managing pain and inflammation encountered during training and/or performance, and in suppressing the oxidative stress induced by longer workout sessions. Coconut water (liquid endosperm of Cocos nucifera) may also help rejuvenate by acting as a nutritionally rich sports drink.

For a closer look at ingredients to support sports performance, download INSIDER’s Sports Performance Digital Magazine.

About the Author(s)

Shaheen Majeed

President worldwide, Sabinsa

Shaheen Majeed has been involved in nearly every aspect of the Sami Labs/Sabinsa Group of Companies. He oversees the Sami-Sabinsa contract farming program to ensure best agricultural practices and fair pay for farmers, the expanding portfolio of published studies on the company's branded ingredients, and is deeply involved in regulatory compliance to meet requirements in numerous countries throughout the world. He holds board positions with Sabinsa, Sami Labs, and Sami Direct, the Group's successful multi-level marketing company in Southeast Asia. 

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