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Global Evolutions

Optimizing Your Trade Show Investments

Ingredient Marketplace
<p>This spring, Ingredient Marketplace, the only B2B event for the nutraceutical sector focused on the Mind of the Consumer, is taking place in Orlando, Florida.</p>

Every year, companies have to make tough decisions on where to put their trade show investments. This year, Informa’s Global Health & Nutrition Network offers five shows around the globe to optimize your business opportunities. Coming up this spring is Ingredient Marketplace, the only B2B event for the nutraceutical sector focused on the Mind of the Consumer. Taking place in Orlando, Florida, the show offers a unique attendee and exhibitor experience. According to a survey we conducted at the 2015 event (the largest East Coast event we have ever created, mind you), we learned that 70 percent of our attendees have not previously attended and do not plan on attending SupplySide West. Also, more than half of the participants were attending the event for the first time, offering net new business and networking opportunities.

In addition, this year we are introducing three conferences at the show that offer great insight into the mind of the consumer and how consumer trends often affect new product development, formulations and go-to-market strategies of industry manufacturers:

The Probiotics Marketplace—a full-day event offering a deep dive into the why and how of developing probiotics and prebiotics that will meet and fulfill consumer demand

Exploring the Mind of the Sports Enthusiast Keynote Breakfast—with Dr. Mike Roussell, the diet doctor

The Sports Nutrition Panel Discussion Lunch—with Dr. Chris Lockwood

Furthermore, on the second day of the show, we will be releasing the results of our inaugural Mind of the Consumer study, conducted in collaboration with the Natural Marketing Institute (NMI), exploring consumer attitudes and behaviors in the ingredient and nutrition space. 

Beyond the content programming, you’ll find 275+ exhibitors and key networking opportunities—plus sunny skies. There’s really nothing wrong with mixing business and pleasure!

Don’t miss out! Be there!

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