NOW Sports is focused on clean, science-based formulations for a range of consumers and a range of performance and recovery goals. No magic bullets here. The idea is to provide consumers with supplementation options to take in conjunction with healthy diet and active lifestyle.
In this podcast, originally planned for EXPO West trade show in early March, Natural Products Insider Senior Editor Steve Myers talks to Bryan Morin, sports category manager of NOW Sports, about the healthy lifestyle approach and high-quality process behind the line’s sports nutrition products.
- How NOW Sports partners with fitness pros, social media influencers and elite athletes to provide workouts, recipes and other advice to help a wide array of active consumers meet their pre-, intra- and post-workout goals.
- What clean and transparency means relative to flavors, colors, sweeteners, labeling, testing (ingredients and finished product) and quality involved in the products.
- Why partnership with a top certification program helps NOW Sports offer products free from adulterants and steroids.
- How the line chooses the natural and well-rounded route for energy products such as using plant sources of caffeine—which addresses fatigue signaling via central nervous system stimulation—but also add ingredients that address cellular level energy production.