Ingredient Insights Video: Protein Market

<p>Today&rsquo;s protein market is wide-reaching in terms of both consumers and ingredient options, both of which have contributed to the growth of this $16 billion market.</p> <p>&nbsp;</p>

Protein has seen simpler days—when protein supplements were consumed almost exclusively by bodybuilders and athletes, and when protein ingredients consisted primarily of animal- and soy-derived options.

Those days are long gone; today’s protein market is wide-reaching in terms of both consumers and ingredient options, both of which have contributed to the growth of the $16 billion market.

One factor driving growth is protein’s new-found mass-market appeal, driven in part by wider knowledge of the health benefits associated with protein consumption. Consumers can turn to a variety of protein ingredients to meet desired intakes; increasingly, they’re turning to the expanding lineup of plant-derived options such as pea, soy, canola, algal, garbanzo, lentil, fava and flax.

Despite shifting consumption patterns, the global market for whey protein is expected to grow to $13.5 billion in 2020 from $9.2 billion in 2015, reflecting an annual compound growth rate of 6.5 percent, according to BCC Research.

For more information on the protein market, visit:

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish