Recovery from exercise and competition has come a long way from the early days of simple, salty rehydration drinks to what is now a multi-billion-dollar market segment with continued growth potential. Recovery now includes various protein ingredients for replenishing muscle amino acids, promoting muscle development and inhibiting muscle damage. There are even new, novel ingredients generating positive clinical research results on improving the benefits of protein. Fatigue, inflammation and oxidation are also addressed by a range of specialty ingredients.
Looking for the latest on innovative ingredients with the science to back up the claims? Join us for the Fitness Formulations: Science, Results Draw Broader Reach panel discussion on Wednesday, Sept. 27, at SupplySide West 2017.