Healthy INSIDER Podcast 79: Building a Sports Nutrition Consumer Ecosystem for Better Marketing
How can the sports nutrition industry best target and engage its category’s expanding consumer base? It’s crucial for companies to look at the broader consumer ecosystem, according to InterBrand Health’s Dominic Leung, who presented during the Sports Marketplace at Ingredient Marketplace in Orland in April 2017. In this podcast, Leung and Steve Myers, INSIDER’s sports nutrition editor, discuss the shifting sports nutrition consumer demographics and how brands and companies can build an ecosystem and help different consumers reach their fitness and self-actualization goals.
Read more from other Sports Marketplace speakers:
Digital Issue: Science of Sports Nutrition (Rick Collins and Bruce Kneller)
Do You Have the Guts to Perform? Microbial Balance, the Brain and Athletic Performance (Susan J. Hewlings Ph.D., R.D.)