Energy ingredients with market buzz – digital magazine
When it comes to athletic performance, nothing matters more than the body’s mechanisms for energy production and muscle contraction. The core of that centers on production and resynthesis of ATP (adenosine triphosphate), maximized with optimal nutrition that could include creatine, carnitine, ribose, beta-alanine, as well as category leader caffeine. Nonstimulant nutrients like L-carnitine, omega-3s, ubiquinol, magnesium and PQQ (pyrroloquinoline quinone) should also be considered for the most innovative formulations.
Takeaways for your business:
• With the keto diet on the rise, manufacturers can take direct aim at this specific market.
• One notable delivery format seeing a rapid shift in the marketplace is ready to drink (RTD).
• The secret to success in the pre-workout category is persistence and delivering beyond expectation.
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