Double-Jointed

Consumers of all ages are relying on joint health supplements with research-backed ingredients to ward off the aches and pains of old age.

June 16, 2014

1 Min Read
Double-Jointed

Issue Summary

Consumers of all ages are relying on joint health supplements with research-backed ingredients to ward off the aches and pains of old age.

Table of Contents

  • Viewpoint: Diagnosis of My Decade

  • Bending Backward
    Natural botanical and omega-3 ingredients address inflammatory pathways to mitigate the pain and discomfort associated with joint diseases such as osteoarthritis.

  • FDA Draws Line in Sand on Inflammation Claims
    FDA may find that a claim is unlawful even if a product doesn't explicitly reference the more than 100 diseases that are characterized by excess inflammation such as arthritis.

  • Joint Health Market Update: Demographics, Formats and Trends
    Joint health product consumers are getting younger, bringing an interest in new delivery forms, such as gummies, but they are sticking with traditional ingredients to maintain flexibility.

Takeaways for Your Business

  • While older populations drive most joint health trends, younger generations have increased interest in the segment.

  • Marketers of supplements to fight inflammation may be unknowingly violating FDA's prohibition against disease claims.

  • Clinical research supports numerous joint-supporting ingredients such as omega-3s, curcumin and hops extract.

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