Cutting-edge change in sports nutrition innovation – digital magazine
The natural health product industry continues to thrive, but long-term success depends on new research and new ingredients to enthrall a global consumer base who is increasingly taking control of their health. While there were some new and novel sports nutrition ingredients launched during this challenging pandemic period, the sector may be set for new investment in innovation as a need still exists for products with breakthrough claims, backed by supporting science and research.
Takeaways for Your Business:
- Supply chain disruptions are impacting innovation, specifically with timing and sourcing stability.
- The quest for a competitive edge in sports can lead to regulatory and legal compliance issues.
- A return to growth for the sector means suppliers must meet new consumer expectations.
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