April 3, 2012

1 Min Read
Vitiva Opens Sales Office in Poland

MARKOVCI, SloveniaVitiva opened a new sales office in Poland to better serve existing and potential customers in Poland with its rosemary-based oxidation management system portfolio, including  the natural color portfolio Brightn Color; customized stevia sweetener mixes under brand name SweetnVit®; and other functional botanical extracts. Peter Dugar, regional sales manager, and Danuta Banasik, office manager, will manage the new office.

According to Ohad Cohen, CEO of Vitiva, the new offices will allow the company to conduct research and tests in-house as well as at clients laboratories; this will allow for better taste and oxidation management, he said.

Besides for food, Vitiva will focus on the nutraceutical, pharmaceutical and cosmetic industries, Cohen added.

Last year, Vitiva entered the South African market by partnering with Savannah Fine Chemicals, Johannesburg, to promote Vitivas oxidation management system.

Find out how your company can enter the global marketplace by attending the SuppySide MarketPlace education session, "Exploring the Global Market of Health-Positioned Food and Beverages; Exploring Future Growth Opportunities" on Wednesday, May 9, 2 p.m. to 4 p.m., Javits Center, New York.

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