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Understanding choline – deep dive

Understanding choline – deep dive
The more research conducted on choline, the greater the understanding that it plays a vital role in overall health throughout life. Pregnant women have increased needs for choline, as well older adults, who may no longer be able to process it efficiently. However, the essential nutrient shows potential in many areas, such as cognitive health and sports nutrition. Although choline is available in some common foods, getting enough from diet alone isn’t easy. The market has room for expansion.

Takeaways for your business

• According to 2013-2014 NHANES data analysis, most Americans do not consume adequate choline.
• Choline production and metabolism can vary significantly by individual, and with age and gender
• Several label claims on nutrient content and structure/function relationships are permitted.

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