Naturally derived colors are here to stay. In fact, major brands such as Kraft and Hershey's are reformulating many of their signature products with natural colors; however, compared to synthetic colors, most natural options represent some level of compromise for the food or beverage manufacturer. Therefore, the industry continues to get creative in overcoming these challenges and as regulatory hurdles are lifted, the doors continue to open for new natural color sources. Takeaways include: *The global market for foods colors is on the rise and the proof is in the pudding—or rather the chocolate and macaroni. *Strategies to tackle the challenges that come with naturally derived colors. *Colors have experienced a unique set of challenges, however, in that even naturally derived colors.

May 20, 2015

1 Min Read
The Natural Color Palette

Table of Contents

  • Market Watch: Colors
    Color plays a huge role in the success of a product; it not only makes a product more attractive, but it can affect how consumers perceive its taste.

  • The Future's So Bright: Making Natural Colors the New Normal
    Whereas earlier waves of ingredient wariness have ebbed and flowed, industry experts wager that the current high tide for naturally derived colors is here to stay.

  • The Last Bite
    Food product designers are paying attention to the trends and taking advantage of strategies and information to develop foods and beverages with natural colors.

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