TOKYO—Tate & Lyle opened a new office in Tokyo to facilitate the growth of its specialty food ingredients business in Asia Pacific. The expansion of its direct sales capabilities in Japan will provide the company with a better understanding of the challenges faced by its customers and how best to help them meet consumer demands for better, tastier and more healthy products.
“Japan’s food and beverage companies are highly innovative, so they expect nothing less than world-class experts to help them create new products," said Joan Braca, senior vice president and general manager, Asia-Pacific. “Tate & Lyle has the expertise, passion and innovation capabilities to work side-by-side with Japanese companies to help them bring new and exciting products to market."
Earlier this month Tate & Lyle announced the expansion of its manufacturing presence in the region by signing an agreement to acquire Winway Biotechnology, a leading Chinese polydextrose specialty fiber business. That deal is expected to be complete by the end of 2014.
Tate & Lyle’s global network of applications and technical service laboratories include four in the Asia Pacific region located in Melbourne, Brisbane, Shanghai and Singapore. The facilities provide applications development, rapid prototyping, complete formulation and process and evaluation expertise to help food and beverage customers move quickly from idea to market. Tate & Lyle’s Asia Pacific support includes sales teams and distribution partners in China, Japan, Singapore, Thailand, Philippines, Indonesia, Australia and New Zealand. Tate & Lyle also recently announced the expansion of its manufacturing presence in the region by signing an agreement to acquire Winway Biotechnology, a leading Chinese polydextrose specialty fiber business.