Sweets for the Sweet: Sweeteners in Confectionery
While consumers love their confectionery treats, many who indulge are limiting their consumption out of concern for their health. The industry must take stock of consumers' changing demands for sweetsthe same taste profile but with a better-for-you lineup of sweeteners. Takeaways include: *Why confectionery companies must take a long view of the market and how consumers' views on health will impact growth. *Understanding the role of sugar alcohols, high-intensity sweeteners and nature-made sweeteners in confectionery products. *Who is consuming these sweet treats and what types of products are they buying?