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Strengthening the collagen connection – deep dive

Strengthening the collagen connection – deep dive

Collagen is a naturally occurring protein in the human body, serving as the main structural protein in the extracellular space in the various connective tissues. In general, collagen comes from skin, bones and cartilage from fish and common livestock (bovine, porcine and chicken). Popular in joint support, bone health, beauty from within, healthy aging and sports nutrition, collagen products are using increasingly innovative delivery formats, such as gummies, chocolates, chews, bars, beverages, shots and sachets.

Takeaways for your business

• Collagen peptides are simply collagen molecules broken down, easing absorption within the body.
• About 80 to 90% of collagen in the body is types I, II and III, but 28 types have been identified.
• Consumer concern for supply chain transparency may trigger inquiries about animal welfare.

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