April 7, 2014
Among consumers, the perception is the more protein per serving in a protein powder or supplement, the better. Of course, this can be problematic from price perspective, because the more protein per serving in a given product, the more that product is going to costleading to protein spiking. This Digital Pulse outlines tests and other verifications to ensure protein supplements and functional foods meet label claims.
Table of Contents
Viewpoint: Trust or Scrutiny?
Pure Protein Products
The supplement and functional food industry is in the process of developing better protein tests and standards to help brand owners avoid the protein spiking of their products.
Takeaways for Your Business
A common test for measuring protein content could indicate more protein in a product than there actually is.
Industry leaders such as the AOAC and AHPA are developing new testing methodologies and standards.
The Leucine Calculation Check can help brand owners test products to see if unnecessary leucine is added to products.
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