Color

The Natural Color Palette

Naturally derived colors are here to stay. In fact, major brands such as Kraft and Hershey's are reformulating many of their signature products with natural colors; however, compared to synthetic colors, most natural options represent some level of compromise for the food or beverage manufacturer. Therefore, the industry continues to get creative in overcoming these challenges and as regulatory hurdles are lifted, the doors continue to open for new natural color sources. Takeaways include: *The global market for foods colors is on the rise and the proof is in the pudding—or rather the chocolate and macaroni. *Strategies to tackle the challenges that come with naturally derived colors. *Colors have experienced a unique set of challenges, however, in that even naturally derived colors.

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