April 28, 2011
BEER SHEVA, IsrealLycoReds natural beta-carotene color in powder form, Lyc-O-Beta 1% CWS, is designed to instantly dissolve when mixed with cold water. Lyc-O-Beta provides a natural and vibrant color, and can help boost vitamin A levels in formulations. Natural beta-carotene is also known as a potent antioxidant and can protect against oxidative damage on a cellular level.
Lyc-O-Beta 1% CWS is highly stable to heat, light and oxygen, as well as across a wide range of pH. This colorant allows variations in shade from vibrant yellow to orange. It is suitable for a wide range of applications, including carbonated beverages, decorative icing, ice cream, ready-to-drink beverages, fruit preparations, jelly beans, panned confectionery and more.
Food and beverage manufacturers are facing significant high-stability problems when using natural colorants," explained Udi Alroy, vice president of global marketing and sales at LycoRed. A key aspect of this new colorant is the high stability of Lyc-O-Beta 1% CWS, both within the powder itself and when released into the food matrix. This has been achieved by optimizing the formulation and the antioxidant system used to protect the color."
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