PARSIPPANY, N.J.—Kemin and DSM launched their OPTISHARP™ Natural zeaxanthin brand, offering benefits for eye health, cognition and skin health.
The partnership between Kemin and DSM combines the sound science, research, marketing and technical support of both companies. Under the agreement, DSM will serve as Kemin Industries’ exclusive and global zeaxanthin distributor for human nutrition, and Kemin will act as DSM’s exclusive supplier of naturally-sourced zeaxanthin crystalline material. DSM will also invest in high performance product form innovations for dietary supplement and food applications.
The zeaxanthin ingredients will be marketed under DSM’s OPTISHARP brand as OPTISHARP Natural. It is formulated from hybrid marigold flowers that are protected under patent rights licensed exclusively by Kemin, and it provides the same free-form of zeaxanthin found in most fruits and vegetables.
OPTISHARP Natural will be featured at Supply Side West in Las Vegas on October 8 to 10. Both teams will be promoting sales of FloraGLO Lutein and OPTISHARP Natural in order to offer customers the convenience of both forms from a single source, and to provide DSM customers with a naturally-sourced, quality zeaxanthin backed by both Kemin and DSM.