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Health & Wellness Driving Confectionery Trends

The confectionery industry is facing growing demand for treats that offer the taste people have grown to love without the adverse health effects they’re looking to avoid. Confectionery companies must take a long view of the market and how consumers’ views on health and wellness will impact growth.

The confectionery industry is facing growing demand for treats that offer the taste people have grown to love without the adverse health effects they’re looking to avoid. Confectionery companies must take a long view of the market and how consumers’ views on health and wellness will impact growth.

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