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October 3, 2013
Fusion Health and Oriental Botanicals are privately owned, Melbourne-based manufacturers of herbal medicine. Albion supplies both companies with mineral amino acid chelates to aid in absorption and bioavailability of their finished products.
Fusion Health represents the practitioner arm of Oriental Botanicals. Both companies source their raw herbs and powdered extracts from China through brokers. Once the ingredients are tested for safety and potency, the herbs are transformed from their raw state into a liquid tonic formula and offered as tablets, capsules and liquid form. Formulations are based on traditional Chinese medicine (TCM) and follow the guidelines of the Australian Therapeutic Goods Administration.
Oriental Botanicals and Fusion Health differ from some of our Gold Medallion partners in addressing a hybrid market of both consumers and healthcare practitioners," said Max Motyka, Albion's director of sales and marketing, human products division. I think its important to acknowledge that both markets are demanding maximum bioavailability, faster absorption and potency while maintaining high quality.
Motyka added, "These are the fundamental qualities to the success of Albion and to many of our Gold Medallion partners."
Learn more about Albion's mineral amino acid chelates in the Iron Buyers Guidebook, "Ironed Out."
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