VIRGO (vpico.com), an information distribution company focused on the most innovative and complex business-to-business markets that fuel the U.S. and world economies, recently launched topic-focused, downloadable Survival Guides under the Food Product Design brand, which are consistently receiving high engagement and interest from professionals in the food and beverage industry.
Food Product Design, official media for SupplySide, launched its first Survival Guide on Fats & Oils in February 2014; since then, three more Survival Guides—on Sweeteners, Flavors and Colors—have been released at foodproductdesign.com. The Survival Guides include market data, application-based articles and a buyer’s guide to help food product designers, marketers and C-level executives make informed decisions on the ingredients they select. Each Survival Guide has received more than 500 downloads from professionals in the food and beverage industry, with a majority of these downloads taking place within a week of release.
“The success of Food Product Design’s Survival Guides isn’t all that surprising," said Danica Cullins, vice president of sales for VIRGO’s Health & Nutrition Network. “As our content team continues to create immediately useful information mapped to the various stages of R&D, product development, sourcing and marketing, we’re seeing individuals from those disciplines increasingly engage where the content is appropriate to their workflow."
Cullins added, “Because the Food Product Design audience registers to access premium content assets like these Survival Guides, we know what information people are searching for—an intelligence that allows our content team to focus future efforts on areas that will further benefit the audience."